A Preliminary Investigation of Intention to Use of an Electronic Textbook

By Kittipong Laosethakul and Yajiong Xue.

Published by Ubiquitous Learning: An International Journal

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The idea of an electronic textbook (e-textbook) is nothing new. Among benefits of e-textbooks are their low cost, search tools, portability, accessibility, and environmental friendliness. With the increasingly high cost of printed textbooks combined with an economic downturn over the last few years, some universities have started making e-textbooks an alternative to traditional printed textbooks for their students. While e-textbook sales have continued to increase, the adoption of e-textbooks to the masses has been a slow process. The cost of e-textbook is believed to be too high and the main reason that causes the slow adoption process. This study aims to investigate factors that influence students to use an e-textbook and factors that discourage them from doing so. The study surveyed opinions of almost 500 students from 4 universities. Among our findings, student learning performance is a main factor that encourages students to consider using e-textbooks. We also learn that to make e-textbooks more adoptable, it takes more than a lower cost. It requires both facilitating technologies and embedded e-content to enhance the learning process that engages both the instructor and students. When this technology and content happen, it could change the teaching methods of instructors and the learning by students.

Keywords: Electronic Textbooks, E-textbooks, Digital Textbook, Adoption, Intention to Use, Facilitating Factors, Discouraging Factors

Ubiquitous Learning: An International Journal, Volume 3, Issue 4, pp.113-126. Article: Print (Spiral Bound). Article: Electronic (PDF File; 821.725KB).

Dr. Kittipong Laosethakul

Assistant Professor of Management Information Systems, Accounting and Information Systems, Sacred Heart University, Fairfield, CT, USA

Dr. Kittipong Laosethakul is an Assistant Professor of Management Information Systems (MIS) at Sacred Heart University, Fairfield, CT. He received his BS in Mathematics from Chulalongkorn University in Bangkok, Thailand (1995), his MS in Management of Technology (MOT) from University of Alabama in Huntsville (1998), and his PhD in MIS from Auburn University (2005). He has presented at various conferences. His work has been accepted for publication in various MIS journals. His research interest covers electronic commerce subjects, gender-related issues in computing, and information technology in education environment.

Dr. Yajiong Xue

Assistant Professor, Department of Managemen Information Systems, East Carolina University, Greenville, NC, USA

Yajiong Xue is an assistant professor at East Carolina University. She received her Ph.D. from Auburn University. Her research has appeared or been accepted in MIS Quarterly, Information Systems Research, Communications of the ACM, Decision Support Systems, Journal of Strategic Information Systems, International Journal of Production Economics, International Journal of Medical Informatics, and others. Her research interests include the strategic management of information technology, IT governance, and healthcare information systems. She serves as an AE for Communications of the AIS.