Brainstorming is one of the most important design methods which is used in generating new product design ideas quickly. Electronic Brainstorming (EBS) is Computerized Version of The Manual Brainstorming Technique (it is also called online Brainstorming). This technique has been used particularly in the field of new product development. The aim of this study was to apply some features found in electronic brainstorming but are not used until now. The suggested name of these features in this study is “Advanced Electronic Brainstorming methods, (AEBS)”. Advanced Electronic Brainstorming (AEBS) is a technique of large group work for a free electronic idea generation. It provides multinational participants, large number of participants and participation of end-users. This achieves the best results of creative thinking and idea generation which enhances creative product design suitable for most users. Also AEBS present 7Es which are Ensure increasing idea generation, Enforce creative thinking, Enhance creative product design, Encourage participants to interact, Enrich different skills among participants, Ease chances of finding better solution and Explore everyday life problems.
|Keywords:||Creative Product Design, Idea Generation, Creative Thinking, Advanced Electronic Brainstorming|
Lecturer in Industrial Design, Department of Industrial Design, Faculty of Applied Arts, Helwan University, Giza, Egypt