University and Non-profit New Media Collaboration: Immersive Learning through the Convergence of Consumer Digital Media Capture/Delivery with Professional, Artistic, and Craft-based Education

By Rebecca Ormond.

Published by Ubiquitous Learning: An International Journal

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Traditionally, the critical learning outcomes in film production have been craft, professionalism, and artistry, as applied to large theatrical release features or broadcast. Today, the low cost and ease of new digital technology have allowed filmmakers to create their own small competitive film companies, and non-media groups to learn how to create their own in-house films. In 2009, I collaborated with Gateway Pet Guardians, a local non-profit group, and involved film production students in an immersive learning experience to produce a one-hour documentary film using both small consumer cameras and professional equipment. Together with group workers, we shot this “new media” film for both large theatrical release and online social media, while training the non-profit group workers to become media self-sufficient. I found that equipment, workflows, and worker roles continued to shift as students and workers both learned, and taught each other, how to create this new media film. I also found that this type of immersive, craft-based learning experience not only required artistry, but helped the film production students both expand their craft skills and broaden their professional skills into a more comprehensive “entrepreneurial” skill set.

Keywords: Immersive Learning, Collaborative Filmmaking, New Media, Changing Teachers and Teaching, Building Learning Communities

Ubiquitous Learning: An International Journal, Volume 4, Issue 4, pp.41-48. Article: Print (Spiral Bound). Article: Electronic (PDF File; 777.181KB).

Assoc. Prof. Rebecca Ormond

Associate Professor and Program Facilitator, Film Production Program, Electronic and Photographic Media Department, School of Communications, Webster University, St. Louis, USA

Rebecca Ormond began her career working in San Francisco in film, TV, and radio. She holds an MA in Cinema and MFA in Film Production. She has taught film at San Francisco State University, Ngee Ann Polytechnic of Singapore, and Webster University of St. Louis. Professor Ormond’s independent films (dba Matriarch Motion Pictures) have been picked up for distribution, received numerous awards, and played at festivals, conferences, and galleries in the U.S. and abroad. She is most known for exploring feminist film perspectives, technological innovations, and a collaborative approach to filmmaking and teaching.