Capitalizing on Social Media: Recommendations for using Facebook in the Classroom

By Alisa Agozzino.

Published by Ubiquitous Learning: An International Journal

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Article: Print $US10.00
Article: Electronic $US5.00

Social media is changing the face of education, yet some faculty continue to be skittish in the idea of incorporating social media into the classroom. The current study looks to help answer optimal roles by both faculty and students by defining what students expect and seek when using Facebook in the classroom. Research has shown Millennial students are using Facebook as a social tool (Agozzino, 2010; Lenhart & Madden, 2007; Madge, Meek, Wellens & Hooley, 2009). The current study established that students are utilizing Facebook for anywhere from one to three hours a day. Although its main purpose is to provide social connections, I argue that Facebook can create classroom connections to enhance social media discussion and instruction. Others have looked at a social networking site for online instruction (Bosch, 2009), yet traditional classroom instruction classes can benefit as well. Surveys from undergraduate students in five different public relations classes provided detailed information on pros and cons of using the tool, suggestions for better utilization, and insight on continuing the relationship between instructor and student after class is complete. Questions probed what content is blocked from instructors, concerns with privacy issues, and information sought through Facebook pages.between instructor and student after class is complete. Questions probed what content is blocked from instructors, concerns with privacy issues, and information sought through Facebook pages.

Keywords: Social Media, Facebook, Social Networking Site, Classroom Instruction, Higher Education

Ubiquitous Learning: An International Journal, Volume 5, Issue 3, pp.43-52. Article: Print (Spiral Bound). Article: Electronic (PDF File; 383.644KB).

Dr. Alisa Agozzino

Assistant Professor of Public Relations, Communication and Theatre Arts, Ohio Northern University, Ada, OH, USA

Alisa Agozzino is a assistant professor of public relations at Ohio Northern University. As a public relations professor, Agozzino teaches a variety of classes including; Introduction to Public Relations, PR Research, Public Relations Writing, Social Media and Public Relations and Public Relations Campaigns. Agozzino's main research interest lies in social media tools within the public relations field. Her current research agenda examines how public relations practitioners are using social media tools to effectively reach a younger demographic, how Facebook is being used to recruit Millennial students to colleges and universities, and how Millennial students are utilizing Facebook in the classroom for instruction.