A Content Analysis of Tweets about MOOC Experiences

By Jingfeng Xia.

Published by Ubiquitous Learning: An International Journal

Format Price
Article: Print $US10.00
Published online: October 31, 2014 $US5.00

Massive open online course (MOOC) is an innovative approach of online course delivery and self-regulated learning, representing one of the latest developments of distance education. In the few years since it was initiated in 2008, hundreds of thousands of people have registered for courses through MOOC providers. In early 2013, more than 2.5 million people became students on Coursera alone, which is one of the major MOOC providers. This study adopts a content analysis method to examine MOOC experience. It collects a total of 1,090 Twitter messages on the topic of Coursera and examines patterns of student learning and teacher instruction as expressed in various tweets. The research finds that MOOC instructors have used the social media tool heavily to promote their teaching and ensure success of the online education. At the same time, the Coursera team has also played an active role in the dissemination of messages about MOOC courses through Twitter to attract and guide self-learning.

Keywords: Social Media, Learner Diversity, Online Interactive Education, MOOC Instruction

Ubiquitous Learning: An International Journal, Volume 6, Issue 3, November 2014, pp.1-14. Article: Print (Spiral Bound). Published online: October 31, 2014 (Article: Electronic (PDF File; 848.393KB)).

Jingfeng Xia

Assistant Professor, School of Library and Information Science, Indiana University - Indianapolis, Indianapolis, Indiana, USA