The Comparison of Language Events between SMS and Virtual Communication from the Aspect to Ethnography Communication

By Rosli Ab Rahman, Ahmad Mahmood Musanif, Normaliza Abd Rahim and Zaitul Azma Zainon Hamzah.

Published by Ubiquitous Learning: An International Journal

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Article: Electronic	$US5.00

This research seeks to find out the differences of events between Malay language SMS and virtual communication from the aspect of ethnography communication. The objectives of the research are to identify the communication component in the language event and the differences of SMS language event and the virtual communication from the aspect of ethnography communication. The methodology in this research involves library research and text analyses. The data were from the Malay language SMS from channel 15 Astro (private tv channel) and the virtual communication in the Portal Pendidikan Utusan. The instruments for analyzing the data are the transcription of Malay language SMS and the virtual communication. The data will be analyzed through analyzing the content of the texts. The theory used for this research is the Ethnography communication theory by Hymes (1972).

Keywords:	Ethnography Communication, Virtual Communication

Ubiquitous Learning: An International Journal, Volume 1, Issue 4, pp.47-58. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.662MB).

Rosli Ab Rahman

Lecturer, Department of Malay Language, Sultan Mizan Teaching Institute, Besut, Terengganu, Malaysia

Rosli Ab Rahman is a lecturer at Sultan Mizan Teaching Institute, Besut, Terengganu, Malaysia.

Ahmad Mahmood Musanif

Lecturer, Department of Malay Language, Faculty of Modern Languages and communication, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

Dr. Ahmad Mahmood Musanif is an Associate Professor at Universiti Putra Malaysia. His expertise is on Semantic and Discourse.

Dr. Normaliza Abd Rahim

Lecturer, Department of Malay Language, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

Dr. Normaliza Abd Rahim is currently the coordinator for the Translation and Intepretation and Language Technology Lecturer at Universiti Putra Malaysia. Due to her keen interest in language technology in teaching and learning, and her wide experience in teaching the English language courses, she was appointed as the consultant for curriculum development for private universities and colleges in one of the states in Malaysia. As such, she provides assistance in developing activities to enhance the usage of English language by using the computer amongst the students in the university. She is also interested on special educational needs children where at present she is the consultant for one of the states in Malaysia. She involves voluntarily in giving advice to parents and teachers of the special needs.

Dr. Zaitul Azma Zainon Hamzah

Lecturer, Department of Malay Language, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

Zaitul Azma Zainon Hamzah is a lecturer in the Malay Language Department, Faculty of Modern languages and Communication, University Putra Malaysia (UPM). She holds a Certificate of Education in Teaching Young Children, Bacelor of Education in Teaching Malay Language, Master Degree in Malay Studies (Semantic and Pragmatic) and her Doctoral Degree in Semantic and Pragmatic. Her area of interests are Semantic and Pragmatic, Sosiopragmatic, Semantic Cognitive, Teaching Malay Language, Translation and Qualitatif Research in the Malay Studies. Currently supervising Masters and Ph.D students in mastering the qualitative research in Malay Linguistic and the Teaching and Learning of Malay Language.