360-Degree Evaluation of E-learning Measures: Taking into Account Phases, Levels, Stakeholders and Methods

By Claudia Wiepcke.

Published by Ubiquitous Learning: An International Journal

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Article: Print $US10.00
Article: Electronic $US5.00

Innovatively and technically outstanding solutions to present information and subject matters are often considered to stand for the quality of e-learning environments. They are supposed to enable users to deduce their own objectives and interests independently. In case of a holistic quality management not only a good technology and precise subject matters are of importance, but also the consideration of different target groups, framework conditions, acceptance, competency enhancement etc. In the context of education, e-learning can only display its potential in the field of education entirely, if the question regarding a concept for qualitatively high-class e-learning can be answered.
In this article, a 360-degree evaluation model for e-learning measures is developed. This is done on the basis of the total quality management approach and of 360-degree feedback as well as in consideration of different evaluation methods for educational measures. The developed model considers the three phases of an educational measure (planning, implementation and assessment), the multi-level models by Kirkpatrick, Schenkel and Wiepcke as well as the different stakeholders of an e-learning measure, as, for example, teachers, learners, superiors and colleagues. The outcome is a holistic model, which assign appropriate evaluation methods to the phases, levels, and stakeholders of an e-learning measure.

Keywords: 360-Degree Feedback, Evaluation, Total Quality Management, Return on Investment, E-learning

Ubiquitous Learning: An International Journal, Volume 3, Issue 1, pp.57-68. Article: Print (Spiral Bound). Article: Electronic (PDF File; 604.701KB).

Prof. Dr. Claudia Wiepcke

Professor, Department of Economic Education, University of Education Sw. Gmuend, Sw. Gmuend, BW, Germany

Dr. Claudia Wiepcke is professor and head of department in economic education at University of Education Sw. Gmuend, Germany. Her dissertation thesis was about ICT’s and their evaluation in further education with focus on gender mainstreaming. For the last five years she has taught in the business teacher education programme. Her lectures address case writing, cultural diversity and business German as a foreign language. In recent empirical studies Claudia investigates thoroughly diagnostics and development of business competences with emphasis on employability.